Obviously a lot can happen in a writing career that extends beyond the 30-year mark and the following is a small sample of work by Susan Crossman. If you are interested in further information about her skills and abilities, please contact her directly at email@example.com.
Project: The development of half the content for the Town of Oakville’s 32-page municipal newsletter.
To publish a newsletter focused on providing current, interesting and important municipal news to local residents while maintaining open channels of communication for municipal accountability.
The project involved coordinating the development of story ideas with seven representatives of the Town of Oakville as well as all research and writing for approximately 24 articles per edition. It involved all writing, the coordination of images for illustrative purposes and the tracking down of approvals for all content. The Town has been very pleased with Susan Crossman’s interviewing, research, writing and overall project management expertise, and have awarded her a five-year contract to continue working on the project.
Project: The creation of press releases for ITC Systems, an international company specializing in integrated transaction control systems.
To generate ongoing web content about the diverse activities of this manufacturing company that would rightfully position the company as the leader in its field. Content needed to be written with great clarity and precision, to demonstrate the assertive steps the company was taking to establish excellence in technology, client service, management, and employee engagement.
ITC Systems is able to continue populating the company website with fresh, lively information that reflect positively on the company, its initiatives and its representatives. Susan Crossman is now in her fourth year of service to this company.
Project: Director of Communications for the Intercultural Open University Foundation (IOUF)
To create regular blog posts that would demystify the organization for prospective students while increasing applications and enhancing efforts at search engine optimization.
The IOUF has significantly increased the number of applicants applying for admission to its degree programs and the Foundation’s executives have been so pleased with Susan Crossman’s efforts on their behalf that they have appointed her their Director of Communications.
The editing of a 22,000-word book manuscript for therapist and author Heidi Cowie.
To ensure that the book, Ms. Cowie’s first, was professionally written so that it would read beautifully and ultimately delight and entertain readers. She also wanted to ensure that her story was told with grace, and that it would represent a touchstone for inspiring readers to believe in themselves, take chances, and find the humour in everyday disasters.
Ms. Cowie was thrilled with Susan Crossman’s editorial input, and was even more pleased when she succeeded in securing a publishing contract with a traditional publishing house.
Books by Susan Crossman
Selected Client List:
Atomic Energy of Canada Ltd.
Barley Sugar Creation
Canada Newswire (CNW)
Canadian Professional Sales Association
Centre for Cultural Renewal
Communicaide Marketing Services
Great Canadian Realty
Halton Women’s Place
Business and Industry Services Centre
Import Auto Dealers Association of Oakville
Insurance Brokers Association of Oakville
The Intercultural Open University Foundation (IOUF)
Molson Coors Canada
Oakville, Milton and District Real Estate Board
Ontario Association of Marriage and Family Therapy
Ontario Long Term Residential Care Association
Professional Writers Association of Canada (PWAC)
Registered Nurses Association of Ontario
St. Catharine’s Place Retirement Home
Students First Coaching and Tutoring
Town of Oakville
Trafalgar Capital Management
Wild About Wellness
Content Marketing Case Study: A Social Media Project
Does Your Business Need to Uplevel Your Social Media Presence? I meet a lot of people...
How to Write a Blog in Three Easy Steps
Many of our clients struggle with blogging and while there are often a number of issues...
The Five Biggest Lessons I’ve Learned (so far) From Our Most Recent Website Reno
Does the idea of re-doing your website make you want to head for the tree line? Me too....
What is Content Marketing and How Do You Calculate its ROI?
The internet revolution has changed just about everything we do in our businesses, not...
Are You A YouTuber? Part 2
In my last blog I talked about why your business might want to have a presence on...