Portfolio

Obviously a lot can happen in a writing career that extends beyond the 30-year mark and the following is a small sample of work by Susan Crossman. If you are interested in further information about her skills and abilities, please contact her directly at susan@crossmancommunications.com.

 

Writing:

Town RS

Project: The development of half the content for the Town of Oakville’s 32-page municipal newsletter.

 

Client Goal:

 

To publish a newsletter focused on providing current, interesting and important municipal news to local residents while maintaining open channels of communication for municipal accountability.

Results:

 

The project involved coordinating the development of story ideas with seven representatives of the Town of Oakville as well as all research and writing for approximately 24 articles per edition. It involved  all writing, the coordination of images for illustrative purposes and the tracking down of approvals for all content. The Town has been very pleased with Susan Crossman’s interviewing, research, writing and overall project management expertise, and have awarded her a five-year contract to continue working on the project.

View Susan Crossman’s work on behalf of the Town of Oakville. Please see Wards 2, 3 and 5.

 

 

ITC Systems

Project: The creation of press releases for ITC Systems, an international company specializing in integrated transaction control systems.

 

Client goal:

 

To generate ongoing web content about the diverse activities of this manufacturing company that would rightfully position the company as the leader in its field. Content needed to be written with great clarity and precision, to demonstrate the assertive steps the company was taking to establish excellence in technology, client service, management, and employee engagement.

 

Results:

 

ITC Systems is able to continue populating the company website with fresh, lively information that reflect positively on the company, its initiatives and its representatives. Susan Crossman is now in her fourth year of service to this company.

View Susan Crossman’s work on behalf of ITC Systems.

 

 

Project: Director of Communications for the Intercultural Open University Foundation (IOUF)

 

 

Client goal:

 

To create regular blog posts that would demystify the organization for prospective students while increasing applications and enhancing efforts at search engine optimization.

 

Results:

 

The IOUF has significantly increased the number of applicants applying for admission to its degree programs and the Foundation’s executives have been so pleased with Susan Crossman’s efforts on their behalf that they have appointed her their Director of Communications.

View Susan Crossman’s work on behalf of the Intercultural Open University Foundation.

 

 

Editing:

Project: Susan Crossman edited Author Heidi Cowie's inspirational book of adventure

The editing of a 22,000-word book manuscript for therapist and author Heidi Cowie.

 

 

Client goal:

To ensure that the book, Ms. Cowie’s first, was professionally written so that it would read beautifully and ultimately delight and entertain readers. She also wanted to ensure that her story was told with grace, and that it would represent a touchstone for inspiring readers to believe in themselves, take chances, and find the humour in everyday disasters.

 

Results:

 

Ms. Cowie was thrilled with Susan Crossman’s editorial input, and was even more pleased when she succeeded in securing a publishing contract with a traditional publishing house.

 

 

 

 

Books by Susan Crossman

 

 

Shades of Teale by Susan Crossman

Shades of Teale by Susan Crossman

Passages to Epiphany by Susan Crossman

Passages to Epiphany by Susan Crossman

 

 

 

 

 

 

 

The Write Way by Susan Crossman

The Write Way by Susan Crossman

 

 

Selected Client List:

 

Atomic Energy of Canada Ltd.

Barley Sugar Creation

Canada Newswire (CNW)

Canadian Professional Sales Association

Centre for Cultural Renewal

Communicaide Marketing Services

Core Consulting

David LaFame

Equi-Bow Canada

Fanshawe College

Great Canadian Realty

Halton Women’s Place

HomeWatch CareGivers

Humber College

Business and Industry Services Centre

Import Auto Dealers Association of Oakville

Insurance Brokers Association of Oakville

The Intercultural Open University Foundation (IOUF)

ITC Systems

Kazowe Shoes

KD Café

Maidstone Bakeries

Marishka Glynne

Molson Coors Canada

Nortel Networks

Oakville, Milton and District Real Estate Board

Ontario Association of Marriage and Family Therapy

Ontario Long Term Residential Care Association

Professional Writers Association of Canada (PWAC)

QR Imaging

Registered Nurses Association of Ontario

St. Catharine’s Place Retirement Home

Stress Chat

Students First Coaching and Tutoring

Town of Oakville

Trafalgar Capital Management

uRefer

Wild About Wellness