I launched my second generation website last year and found the process of replacing my original site fascinating. It’s only been a few months but I’m already tinkering with plans for updating my capability and strategy – there’s always more to learn. Web design is available through numerous channels and if you don’t have in-house capability it can be tough to pick a supplier that fits your business model and your budget. The area is sometimes poorly understood and the pace of evolution means d

In previous posts I set out the first few steps in my formula for writing with clarity. (See the Introductory Post, as well as Step One and Step Two.) Although the mechanical skills of good grammar and sentence structure are important, all written work should be intelligently organized so it reads well and is easily understood. Just to review, my five-step kick-start is as follows: 1. Set your goals for the piece. Do you want this document to explain, inform, educate, promote or inspire?

When I was a frazzle-haired eight-year- old with buck teeth and knobby knees I spent hours of my life sitting in the safe arms of the backyard apple tree munching on sour green fruit and scribbling in my journal. I wrote magnificent stories about imaginary creatures, moralistic fables about runaway kitty-cats and complaints about my older sister, who forced me to make piles of peanut butter sandwiches for her and her friends whenever she babysat. Somehow, the act of writing channelled...

I usually don’t make New Year’s Resolutions anymore for the simple reason that setting and achieving goals has become an innate part of daily life for me. I think that one way or another we each design the life we get by virtue of the dozens of decisions we make every day, rather than a few bold declarations scribbled in panic at the start of a new year. That being said, there is something shiny about a brand new year, something akin to the pristine glimmer of a fresh sheet of white paper.