Content Marketing Case Study: A Social Media Project

Content Marketing Case Study: A Social Media Project

Does Your Business Need to Uplevel Your Social Media Presence?

I meet a lot of people who know they should probably improve their business’s social media efforts but they get overwhelmed by how complex and mysterious it all seems. How on Earth do you make a logical buying decision when you aren’t sure what the benchmarks are? And there are so many company’s out there offering social media services – how do you ever compare? If your business is growing and needs to demonstrate its authority in the marketplace, communication is key and social media is a vital part of showing web crawlers and human visitors that you’re worth a look. Maybe this will help: we’ve put together a case study to show how we’ve handled a social media project for a growing international business.


Here’s the scoop:


Why Crossman Communications

A small business consulting firm with offices in North America and Asia had almost no online footprint and no funnel back to its website. Social media channels existed but were not being used effectively, and the company’s brand offer was barely noticeable. Company representatives didn’t know how to use social media effectively for business and they had also felt badly burned by previous marketing agencies with whom they had spent huge amounts of money for no perceivable results. They wanted to establish more authority in their industry.


A Few More Details

This company initially turned to Crossman Communications for help with improving and standardizing their social media presence. We developed consistent messaging for the company for its profiles on Twitter, Facebook, Linked In and YouTube and sorted out a very convoluted Google Analytics profile so we could track website visits more accurately. We developed a social media strategy to establish thought leadership, set up tools for streamlining the operation of the social media program and found many ideas for improving their online activities.


How the Project Unfolded:

We met consistently with company marketing contacts to ensure the program stayed on track and worked consistently to bring about countless small improvements that added up to an efficient and effective social media presence. As confidence in our services increased, we also built a blogging program out of existing content, which carried the company cost effectively through its first year of blogging and beyond. We then developed an email marketing database and established an email marketing program to build a community and provide opportunities to stay top-of-mind.



Crossman Communications grew the company’s social media following substantially and refined the business value of followers to better reflect the company’s audience. We also cultivated relationships with members of the company’s target audiences through retweeting and strategic online communication, particularly in Asia, a new market for the organization.  Finally, we built a content pool and an infrastructure for delivery that increased thought leadership, reinforced the company’s brand and created greater opportunities for engagement. But best of all, we helped company representatives see the value of content marketing and view it as a key part of their marketing strategy that delivers results.


Would this work for your organization? Contact us today and let’s see if we have a fit!

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