Content Marketing Case Study: A Social Media Project

Content Marketing Case Study: A Social Media Project

Does Your Business Need to Uplevel Your Social Media Presence? I meet a lot of people who know they should probably improve their business’s social media efforts but they get overwhelmed by how complex and mysterious it all seems. How on Earth do you make a logical buying decision when you aren’t sure what the benchmarks are? And there are so many company’s out there offering social media...

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Copywriting Case Study: A Newsletter Project

Copywriting Case Study: A Newsletter Project

I sometimes get asked what a copywriter does and how an organization might work with one and I always love that question. Most large organizations have whole departments devoted to communicating both internally and externally, and they hire professional writers to ensure that they get their messages out to their audiences in clear and powerful ways.   Professional writing and copywriting ...

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How to Write a Blog in Three Easy Steps

How to Write a Blog in Three Easy Steps

Many of our clients struggle with blogging and while there are often a number of issues at play, it seems that one of the biggest problems is that people are not always entirely sure how to actually write a blog. So today I thought I would jump in and provide some assistance around blogging. There is a lot more to it than we have space for here, so please contact us if you want more information....

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Three Ways a Book Mentor Saves You Money

Three Ways a Book Mentor Saves You Money

I’ve been in business for decades, having cracked open the doors of Crossman Communications way back in 1992, before there was an internet and certainly before such as thing as email had been invented. Cell phones were big clunky things with large antennae. Texting? You’ve got to be joking. What’s wrong with a fax?   I only mention technology because I asked my 16-year-old daughter recently...

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The Five Biggest Lessons I’ve Learned (so far) From Our Most Recent Website Reno

The Five Biggest Lessons I’ve Learned (so far) From Our Most Recent Website Reno

Does the idea of re-doing your website make you want to head for the tree line? Me too. My team and I are pushing forward right now with the fourth Crossman Communications website since 2009 and we’re expecting to launch sometime in the New Year.   We’re partnering with Agenda Marketing in the project. Agenda is a superior graphic design firm specializing in brand marketing online and...

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An Editor’s Five Criteria for Assessing Writing Skill

An Editor’s Five Criteria for Assessing Writing Skill

As an Editor, I see a lot of other people’s written work in the course of an average day and it’s my job, quite often, to improve it. This is not something everybody on the planet gets to do, or is even qualified to do. So I’m often asked, “What makes good writing?”   What do I look for when I complete a sample edit of a book manuscript, for example? And if I’m editing website copy, what...

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