New Zealand Odyssey: Of Luging and Motherhood

New Zealand Odyssey: Of Luging and Motherhood

I sat perched at the top of Ben Lomond in Queenstown, New Zealand, with my hands clamped around the steering mechanism of my luge, and I took a big breath. Luging is not an indulgence this mild-mannered writer generally enjoys and although I love hiking, the idea of screaming down a mountain on a flimsy wheeled crate has never made it to my bucket list. As a mother, I know what happens to people...

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Journeys and Footwear

Journeys and Footwear

Running shoes are the most popular footwear in an airport, I’ve discovered, and I think it’s interesting because there have been whole years of my life when I didn’t set foot in an airport, ever, let alone have time to consider the fashion preferences of travelers. I saw the inside of plenty of grocery stores, business supply stores, schools and libraries, but travel was not on the horizon for...

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On the topic of Saying “Yes” to What Presents

On the topic of Saying “Yes” to What Presents

When the offer to speak at a major international event in New Zealand presented itself recently, I didn’t see how it was possible “I don’t have the time and can’t spend the money. New Zealand is a long way away. It takes almost 24 hours to get there. I have a ton of work to do and my clients are waiting for my time and attention. My family needs me.” And, as I usually do when something new...

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The Limitless Conference from a Writer’s Perspective

The Limitless Conference from a Writer’s Perspective

There have been many surprises for me on the road to running a thriving writing-related business and although it’s been an unpredictable path, I pinch myself every day, thinking, “Wow – I get to support my family doing what I love to do!” People used to tell me writers don’t make any money and, in my early years, I bought into that paradigm. Guess what? That doesn’t have to be true! I also used...

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Content Marketing Case Study: A Social Media Project

Content Marketing Case Study: A Social Media Project

Does Your Business Need to Uplevel Your Social Media Presence? I meet a lot of people who know they should probably improve their business’s social media efforts but they get overwhelmed by how complex and mysterious it all seems. How on Earth do you make a logical buying decision when you aren’t sure what the benchmarks are? And there are so many company’s out there offering social media...

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Copywriting Case Study: A Newsletter Project

Copywriting Case Study: A Newsletter Project

I sometimes get asked what a copywriter does and how an organization might work with one and I always love that question. Most large organizations have whole departments devoted to communicating both internally and externally, and they hire professional writers to ensure that they get their messages out to their audiences in clear and powerful ways.   Professional writing and copywriting ...

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