How Do You Create a Website for a Business That is Tough to Define?

How Do You Create a Website for a Business That is Tough to Define?

When my team and I began planning our new website, we faced an issue that a number of other businesses sometimes encounter: we had two distinct business offers for two different target audiences. On the one hand, we provide content marketing programs for successful businesses that have grown to the point where they need significantly more marketing assistance, but they aren’t yet able to...

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The “Layered Salad” Approach to Content Marketing Profitability

The “Layered Salad” Approach to Content Marketing Profitability

My Aunt Jean used to make a seven-layer salad that she would bring to the annual Crossman Family Picnic and it always brought rave reviews. The women in my family were all superb cooks but, somehow, it’s the seven-layer salad that sticks out in my mind most today. More than a few family members over the years were caught running a piece of bread around the bottom of the salad bowl in the...

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Skiing with a Sibling and Developing Business Credibility Have a Lot in Common!

Skiing with a Sibling and Developing Business Credibility Have a Lot in Common!

I stared down towards the bottom of the black diamond run my sister had assured me I could handle and tried vainly to see through the blowing snow to the bottom of the gondola run. The run had a name reminiscent of death and destruction and it was not much comfort to me that there was a First Aid Station located conveniently at the top of the lift, some metres behind me now. I was not a great...

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New Year’s “Resolutions” for a Sparkling Year Ahead

New Year’s “Resolutions” for a Sparkling Year Ahead

With the New Year settled upon us now, and 12 sparkling new months twinkling at us from the path ahead, I have to say I’ve been hearing an awful lot about New Year’s Resolutions lately. Some people are going to lose weight and get fit, others are going to stick to a budget and get out of debt, and still other people plan on improving their work-life balance. I gave up on New Year’s Resolutions...

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The Holidays Are Here – Quick, Find a Great Book!

The Holidays Are Here – Quick, Find a Great Book!

I’ve been running around over the past few weeks and chasing the dream of creating a memorable Christmas for my family and I have to admit that I’ve lost the thread of what’s important at this time of year. Meals have been planned, presents have been bought, chocolate has been purchased and wrapping paper, tape and ribbons have been assembled, all like an army of willing...

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Come to Costa Rica with Me!

Come to Costa Rica with Me!

The monkey leapt onto the rail of the balcony of the house in which I was staying and perched comfortably, and, to my mind, precariously, as she gobbled up the bananas my friends and I had put out for her. She was black and white with a sweet, intelligent little face and she had a swiss army knife of a tail – long, curly, and incredibly useful. The house had been built into a steep hill...

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